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Shopper Marketing Conference targets “In-Store Experience”
by Robert Liljenwall Every seasoned retailer and brand marketer knows that if you can improve the in-store experience, shoppers will stay longer and spend more. Disney found that out a half century...
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What is the easiest way to build a brand?
By Robert Liljenwall Outdoor bulletins (nee Billboards) are one of the surest and fastest ways to build brand awareness in any market – especially in Southern California where it’s the Billboard...
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